We are a premier Sports Law and Advisory Consultancy based in India with a global reach, offering end-to-end legal, regulatory, and strategic solutions tailored for the dynamic needs of the sports industry.
Our firm partners with leagues, federations, athletes, governing bodies, and investors across continents to deliver pragmatic, commercially viable, and legally sound outcomes.
Vision
To be the leading global force in driving ethical, sustainable, and commercially successful growth across the sporting ecosystem.
Mission
To deliver world-class legal and strategic solutions that enable stakeholders in sports to thrive in a rapidly evolving global landscape.
Core Values
At the foundation of our work lies an unwavering commitment to principles that drive excellence in sports law and advisory
Integrity at Every Step
We uphold the highest standards of ethical conduct, transparency, and responsibility in every engagement, safeguarding the trust placed in us by clients and the global sporting community.
Client-Centric Innovation
Every client is unique. We provide tailored, forward-thinking solutions that anticipate future challenges and create new opportunities within an ever-evolving sports landscape.
Excellence Through Expertise
Our services are built on deep legal knowledge, strategic insight, and an uncompromising dedication to precision, enabling us to consistently deliver world-class outcomes.
Global Perspective, Local Sensitivity
We bring a global outlook while respecting the local regulatory, cultural, and sporting environments of every jurisdiction we serve, ensuring practical and sustainable solutions.
Commitment to Fair Play and Sports Integrity
Beyond legal advisory, we actively promote ethical practices, governance reforms, and initiatives that uphold the spirit of fair competition and protect the future of sport.
Long-Term Partnership Focus
Beyond legal advisory, we actively promote ethical practices, governance reforms, and initiatives that uphold the spirit of fair competition and protect the future of sport.
Our Services
Advisory for Leagues and Tournament Organizers
Our Expertise Includes:
- League Structuring and Governance Models
Advising on franchise-based models, team ownership structures, league constitutions, operational frameworks. - Commercial Contracts
Drafting and negotiating sponsorship agreements, broadcast rights, digital rights, licensing, merchandising deals. - Intellectual Property Strategy
Protection, commercialization, and enforcement of league brands, event IP, and digital assets. - Regulatory and Compliance Advisory
Ensuring adherence to national sports laws, anti-doping codes, anti-corruption standards, and international governing body regulations.
Advisory for Sports Federations and Associations
Our Expertise Includes:
- Governance Reforms
Drafting and advising on constitutions, election guidelines, conflict-of-interest policies, and best governance practices aligned with global standards. - Regulatory Compliance and Risk Mitigation
Advising on anti-doping policies, safeguarding policies, disciplinary codes, and integrity frameworks. - Dispute Management
Representing federations in athlete disputes, governance challenges, selection issues, and proceedings before domestic and international arbitral tribunals. - Commercial Strategy Advisory
Structuring sponsorships, media and broadcasting rights deals, CSR funding, and sustainable revenue generation models.
Representation for Athletes and Player Associations
Our Expertise Includes:
- Contractual Representation
Negotiating athlete contracts, endorsement deals, image rights agreements, sponsorships, and media engagements. - Career and Transition Advisory
Advising on transfers, player agent negotiations, and dispute avoidance strategies. - Disciplinary and Doping Defence
Legal representation in disciplinary proceedings, doping control violations, and appeals at national and international forums.
Strategic Advisory for Governments and Public Sector Bodies
Our Expertise Includes:
- Sports Policy Advisory
Drafting and reforming national and regional sports policies, regulatory frameworks, and ethical codes. - Infrastructure Development Advisory
Structuring public-private partnerships (PPPs) for stadiums, academies, and grassroots development initiatives. - Event Bidding and Hosting Advisory
Legal and strategic advisory on bidding for international sporting events, event delivery contracts, and risk mitigation. - Sports Integrity Frameworks
Designing anti-corruption, anti-doping, betting regulation, and athlete welfare frameworks.
Why Choose Us?
Global Outlook with Local Expertise
Strategic understanding of international legal standards, customized to the specific regulatory environment of each jurisdiction.
Future-Ready Advisory
Expertise in emerging areas such as esports regulation, sports NFTs, fantasy sports compliance, and AI-driven sports technologies.
Uncompromising Professionalism
A commitment to excellence, confidentiality, and ethical practice at every stage of client engagement.
Client-Centric Solutions
Every strategy is bespoke, aligned with the client’s vision, objectives, and long-term positioning.
Multidisciplinary Expertise
Legal, regulatory, commercial, and governance services delivered through a unified approach.
